Career Moves
Awarded social PR and awareness campaigns for Career Moves, an online job platform for people with disabilities
Client: Career Moves
Industry / Sector: Social Affairs & NGOs / Internet Service – job initiative for people with disabilities (Supported by the Austrian Ministry of Socials Affairs)
Project in Austria, 2009-2013
Project explorer
Objectives
- Offer a total of 7.000 jobs for disabled people until 2019 on careermoves.at
- Establish Career Moves as an interactive platform that integrates all relevant organizations and institutions in one website
- Increase the awareness of the general public and of the private sector for topics related to the integration of people with disabilities in the labor market
Services
- Communication strategy development and marketing consulting
- Development of each annual cross-medial PR strategy and implementation in all communication channels (offline, online, social media)
- Organization of press conferences with celebrity key speakers such as the Austrian minister of Work & Social Affairs R. Hundstorfer, board members of multinational companies
- Speaker positioning of the Career Moves Management in industry-specific events
- Development and production of print, online and merchandise materials
- Business development through cooperation development and multiplier marketing
Results
- More than 200 press clippings prime media ( TV, radio, print and online ) within only 3 years
- 500% increase in job offers placed at the online portal and 50% more companies using the Career Moves job portal
- Achievement of more than 300.000 Euros in grants from the Austrian government, due to the efficient information campaign and awareness work through professional PR
- Increase of 400% in multipliers and strategic partners, nominations/winners of the most important awards in Austria including Ashoka (social enterpreneurs) and the Trigos award, due to the efficient labor in the fields of communications
Client testimonial
Mag. Gregor Demblin, Co-Founder of Career Moves:
“A constant media presence, which no similar project in Austria has previously achieved, was the result of our collaboration with CM Creative. We feel very well taken care of, and the director of CM Creative, Karina Tajmar is a workaholic, who reaches top performance under pressure and this is why this collaboration is continuoulsy top productive and interesting.” (2012)
Mag. Wolfgang Kowatsch, CEO of the online job platform careesma.at, Co-Founder Career Moves:
"CM Creative is the ideal partner for PR, creative marketing ideas and events. Personalized solutions, flexibility and a convincing management will bring guaranteed success!" (2010)
"I am particularly satisfied with the PR communication of our project Career Moves. During the last 2 – 3 years we have been published many many times, in Zeit im Bild, Teletext, ATV... and many many more prominent print-media... On the one hand it was the attendance and support of the PR-agenda and the PR work for Caresma and on the other strategically long-term planning of the area Career Moves and Arbeit & Behinderung, surpassing organizational and conceptional tasks." (2012)
“A constant media presence, which no similar project in Austria has previously achieved, was the result of our collaboration with CM Creative. We feel very well taken care of, and the director of CM Creative, Karina Tajmar is a workaholic, who reaches top performance under pressure and this is why this collaboration is continuoulsy top productive and interesting.” (2012)
Mag. Wolfgang Kowatsch, CEO of the online job platform careesma.at, Co-Founder Career Moves:
"CM Creative is the ideal partner for PR, creative marketing ideas and events. Personalized solutions, flexibility and a convincing management will bring guaranteed success!" (2010)
"I am particularly satisfied with the PR communication of our project Career Moves. During the last 2 – 3 years we have been published many many times, in Zeit im Bild, Teletext, ATV... and many many more prominent print-media... On the one hand it was the attendance and support of the PR-agenda and the PR work for Caresma and on the other strategically long-term planning of the area Career Moves and Arbeit & Behinderung, surpassing organizational and conceptional tasks." (2012)
