Atos Origin 360º Campaign @ MWC 2011
A 360º marketing concept assures lead generation & ROI increase at the MWC 2011
Client: Atos Global
Industry / Sector: Telecom & Media / Smart Mobility, Cloud Computing, New Media, Big Data, BSS, OSS, MVNOs, Charging & Billing, LTE
Project in Spain/Global, 2011
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Objectives
- Increase ROI of the participation in MWC
- Acquisition of new customers, media and partner leads
- Convert the local achievements of the Atos Origin-markets into global news
Services
- Create a campaign around the event: 360º marketing concept, event slogan & key visual, branding and promotional material
- Develop and manage a personalized lead generation platform app
- Implement a direct marketing campaign: invitation management (prospects and target customers), telemarketing, personalized registration office
- Design and construction of a 75m2 stand at the main avenue within only 48 hours, including 2 private meeting rooms, reception area as well as a media and business lounge.
- Manage a worldwide PR program in 4 languages with on-site interviews with leading media as well as ongoing social media press office.
Results
- More than 100 personal meetings with C-Level customers and numerous demo session registrations
- High level of new media and strategic partner leads
- 170 clippings in worldwide leading media (in 2 weeks)
- Significant participation of the national representatives of Atos Origin local offices in global marketing actions
Client testimonial
Oliver Kleinhenz, Vice President Global Telecom & Media Offering Portfolio at Atos Origin:
“CM Creative provided us with an end-to-end solution from a marketing perspective – from the lead management, the lead generation, the PR, the media management as well as all the work around our physical presence at the Mobile World Congress 2011, the location, the artworks, the construction – everything was done for us…”
“CM Creative provided us with an end-to-end solution from a marketing perspective – from the lead management, the lead generation, the PR, the media management as well as all the work around our physical presence at the Mobile World Congress 2011, the location, the artworks, the construction – everything was done for us…”
