Atos 360º Campaign @ MWC 2012
Atos achieves effective differentiation through video productions & live projections at the MWC 2012
Client: Atos Global
Industry / Sector: Telecom & Media / Smart Mobility, Cloud Computing, New Media, Big Data, BSS, OSS, MVNOs, Charging & Billing, LTE
Project in Spain/Global, 2012
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Objectives
- Increase ROI of the participation in MWC 2012
- Acquisition of new customers, media and partner leads
- Intensify current customers relationships
- Convert the local achievements of the Atos Origin-markets into global news through a focused, worldwide PR program
Services
- Design of an exclusive 75 sqm booth with two separate closed meeting spaces for up to 6 people, additional open meeting space, a video wall and three large plasma screens
- Creation of a personalized online lead management platform
- Coordination of a daily program of solution sessions targeting global campaigns
- Creation and coordination of a multilingual PR-program: on site interviews with premium media and constant presence in social media.
- Production of 6 solution sessions video clips and film documentary
- MWC product video production including 3D-logo-animation, final cut/animation, music, color correction and editing
- Concept development and production of VJ projections during the whole fair
Results
- High number of C-level customer meetings and significant participation in solution sessions
- A significant number of sales and media contacts
- A greater attendance of Atos national representatives and a bigger participation to the global marketing actions
- An increase of 10% (according to MWC2011) of detailed registered contacts
