Appnext @ MWC 2019
Client: Appnext
Industry / Sector: IT / Mobile Advertising
Project in Spain, 2019
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City and Year: Mobile World Congress, Barcelona, 2019
Size: 30 m²
Project Description: The design theme and formal language for the booth is based on the APPNEXT brand identity and the triangular shape of its logo. The main eyecatchy stand feature is the 5 meter high white fascia made out of double layered triangles, reinforced by divisions of linear LED lights, that also continue in the interior of the booth. The interior of the booth is coloured in APPNEXT orange, providing a bright background to showcase graphically the typical daily use of APPS throughout the day
The graphic centerpiece is a 5 x 3m retroillumineted APP landscape, enabling prospects and partners to quickly understand the core of APPNEXT service offerings. The optimized use of space integrates demo-areas for phones, a meeting lounge for up to 13 people, a self-service coffee bar, a storage room as well as a space for creative interaction with prospects – a service counter to personalize bags – that helped to generate more than 2.000 leads during the event.
Main Features & Services:
- 30m2 architectural booth design
- 5m height for throughout visibility
- Fascia with 3D wooden triangles
- Single-brush light stripes
- Meeting lounge for 13 people
- 3 phone demo-desks
- Bag personalization station
- Production of branded merchandise: branded chocolates, branded bags and branded water bottles
- Graphic design for all the booth
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