Tiching on tour campaign, 2013-2015
Client: Tiching
Industry / Sector: Internet Business & E-Commerce / Internet Business & E-Commerce | Online-platform for the education industry
Project in Spain/LATAM, 2013-2015
Project explorer
Objectives
- To be a reference in the educational sector
- To consolidate as a pioneer in offer of rich-media teaching and educational resources
- To achieve 1.000.000 registered users at the end of 2014
- To establish Tiching as a strong brand , creating an attractive new-user experience
- To reach a big media coverage and a viral effect among the school collective
- To generate interesting content for different communication channels
- To satisfy the current investors and close new strategic deals with partners in the target markets
Services
- Creation of a partnership program attracting target institutions in the educational sector
- Search and capture new partners for the Spanish market – (Pilot program) Creation, negotiation and conclusion of partnership agreements with target institutions
- Conversion of educational material into interactive game APPS (Creation, Design and Programming)
- Development of further communication materials, according to each agreement, and throughout project management
Results
- Acquisition of key partner Gaudi experiencia, definition and execution of the marketing partnership
- Acquisition of key partner Zoo Barcelona, definition and execution of marketing partnership
- Achievement of all above listed initial objectives
