Mocean Mobile/Celtra/MMA Event "Viva Barcelona" @ MWC 2012
Maximum number of participants at premium partner event during MWC 2012
Client: Mocean Mobile
Industry / Sector: Telecom & Media / Mobile Advertising
Project in Spain/Global, 2012
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Objectives
- Design of an extraordinary event concept which guaranteed the interest & attendance of key-accounts customers of the three event-partner
- Location – scouting for a customer event during the MWC for three partners: Mocean Mobile / Celtra / MMA
- Creation of a proprietary networking platform
Services
- Idea, branding & art-concept, selection of all suppliers and service providers
- Management of the following event services: catering, decoration equipment, illumination & audio, artistic concept (photo call, Ramblas-live-figures, Dalí representation, caricaturist, guitar player and flamenco show.
- Event script, event logistic, production of all branding materials
Results
- High response & attendance rate from key-accounts; achievement of the max. capacity of 220 participants
- High ROI for all event partner especially in terms of cross-selling
Client testimonial
Amy Vale, Marketing Director @ Mocean Mobile:
“Everything just run smoothly and everyone enjoyed themselves and made the most of the beautiful views, and the people could spent time to get to know each other”.
“Everything just run smoothly and everyone enjoyed themselves and made the most of the beautiful views, and the people could spent time to get to know each other”.
