Atos «Take Off» Smart Mobility Campaign 2014
Client: Atos
Industry / Sector: Telecom & Media Tourism & Culture Financial Services Manufacturing & Retail Healthcare / 9 sectors: automotive, energy & utilities, healthcare, telecom & media, finance & banking, tourism, retail, public administration
Project in Austria & Switzerland, 2014
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Objectives
- Generation of 20 qualified leads (=registration in the landing page and/or customer meeting with an Atos specialist on this topic)
- Step into the Business Units where Atos has currently limited presence (Marketing, Logistik, Sale,…), and follow up on these new customer relationships
- Positioning of Atos as the leading partner in the mobilization of business processes
- Follow up of clients, who are still not active but want to become active in the Smart Mobility topic in the following 12 months
Services
- Creation of the concept of the campaign: Take Off (“Heben Sie Ab”) and integration of the concept in all campaign materials
- Specific content creation for all the participating industries – how to adapt Smart Mobility to each industry
- Creation and production of a campaign micro site, Smart Mobility Brochure, Printed and online invitation, emailing templates, campaign flyer and other communication materials
- Emailing campaign to 1.000 key accounts in Austria & Switzerland to drive traffic to the landing page
- Production of a customized briefcase with an Atos branded quadrocopter, main element of the direct mailing sent to the first 100 registrations on landing page
- Implementation of further communication activities: telemarketing support, campaign - follow up and results reporting
Results
- 64 registrations on the landing page & 11 meeting requests with an Atos specialist
- Successfully driven traffic to the landing page: more than 1,5 K visits
- Reinforcement of the Atos brand as a leader in Smart Mobility in Austria and Switzerland.
