mSensis new corporate identity, 2012-2013
Client: mSensis
Industry / Sector: IT / IT/Software developer
Project in Greece, 2012-2013
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Objectives
- Develop a new corporate identity that fully represents the company’s new philosophy and strategy
- Define a visual communication strategy under a global perspective
- Create a new website structure and layout to be used as a marcom tool
Services
- Brand concept, structure and strategy
- Corporate identity development and design
- Communication materials templates
- Global corporate advertisement concept and design
- Website concept, structure and design
Results
- Effective umbrella brand structure with a fully integrated product identity within the company’s global strategy
- Product communication fully integrated with the business strategy
- Long-term cost-effectiveness through a pack of communication materials - including stationary templates up to product keyvisuals - defined and planned for easy use and fast production
- Website as a virtual business card and company window showcase.
