Hirtenberger Engineered Surfaces @ FORMNEXT 2019
Client: Hirtenberger Engineered Surfaces
Industry / Sector: Industry / Additive Manufacturing
Project in Germany, 2019
Project explorer
City and Year: FORMNEXT, Frankfurt am Main, 2019
Size: 162 sqm
Project Description: Welcome to the Future! This year CM Creative designed a 162m2 spaceship type booth for Hirtenberger with its main feature: a machine room. This 40m2 big room with mirror lamelles both at the outer shell as well as in the interior takes clients on a journey to experience the Hirtisation process. The CEO of Hirtenberger, Dr. Hansal, called this room himself “Wonderland” as in the interior via mirrors and retroilluminated graphics visitors live the optical illusion of seeing and experiencing more than one machine at the same time. The zoning concept of the booth is divided into experience areas – the machine room – independent business islands with four multi-functional demo desks as well as informal and formal meeting zones with a nearly 7m long bar. The 7m high fascia is a fluid element envolving the booth from all sides, making it extremely visible, further adding on its premium booth position right at the entrance of hall 11.0. CM Creative designed and built the Hirtenberger Formnext booth already for the second time, in 2019 being approximately 50% larger than in 2018. In addition a high level whisky tasting event was celebrated on the 21st November with the renown magician Spencer Wood.
Main Features & Services:
- 7m high fascia with a large LED screen
- 40m2 Mirror machine room for exclusive demonstrations
- 4 autonomous custom-shaped demo desks with glass vitrines, retro-illuminated graphics and integrated touch screens
- 7m long bar with 2 coffee machines, 1 grinder, 3D coffee printer, beer tap and whisky area for informal business meeting
- 1 Comfortable and stylish meeting zone with custom-made oval table for 8 people
- 1 spacious kitchen/staff/storage room with table and chairs to unwind and eat during the show
- 360º communication services: Booth graphics, merchandise and throughout project management: 3D main graphic showing the big size industrial Hirtisation process, booth graphic design, local assistance and booth management.
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