Atos Direct Mailing - Key to transformation
Emotional B2B direct mailing campaign for Atos reinforces customer relationships
Client: Atos Global
Industry / Sector: Telecom & Media / Smart Mobility, Cloud Computing, New Media, Big Data, BSS, OSS, MVNOs, Charging & Billing, LTE
Project in Global, 2012
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Objectives
- Creation of an original packaging and distribution of sales materials to premium customers in 25 markets in Europe & LATAM
- Creation of an emotional B2B-campaign, with easy measurable and comparable results
- Implementation of a global marketing pilot project to improve the collaboration between country-offices
Services
- Concept idea and design of a direct mailing of a surprise box containing Atos sales materials and a surprising kite to assemble
- Packaging design and production management
- Creation of a micro lead management platform, www.keytotransformation where current customers & prospects must register to win a prize
- Implementation of further communication activities: telemarketing support, campaign - follow up and results reporting
Results
- 11, 5 % of all recipients registered on the micro lead management platform
- Customer relationships could be reinforced thanks to sharing personal experiences
- Reinforcement of the Atos brand as a global innovation leader of the telecom & media sector
