WIND RIVER @MWC24

City and Year: Barcelona, 2024

Size: 262 m2

Project Description: A Visionary Presence at This Year’s Congress With a bold design gesture, Aptiv’s skateboard car of the future was revealed in spectacular fashion—set atop a sleek, black platform and crowned by a dramatic three-meter-wide open cone rising to 8 meters. This striking, sculptural form appeared to float effortlessly from the booth walls, finished in matte white to contrast with the glossy black base. Inside, a starry sky effect drew visitors in, creating an unforgettable focal point and a signature brand moment. The platform doubled as a stage for live presentations, framed by a high-resolution LED wall. Around it, the exhibition space-including demo desks, a coffee bar, and a comfortable meeting lounge—was clearly defined by elevated levels and contrasting color palettes. Soft curves and flowing lines shaped the entire booth design, creating a dynamic and agile atmosphere. Lighting, furniture, and architectural elements worked together in harmony, delivering both function and beauty. Three spacious meeting rooms—located at the rear of the ground floor and on the first floor—provided space for deeper engagement. Even the back wall turned heads, thanks to window cutouts inspired by the Wind RIver logo, blending branding with architecture in a stylish and memorable way. The result: Visitor numbers tripled compared to 2023.