Flumotion
Successful positioning of Flumotion, a video streaming technology company, on the Spanish & French market.
Client: Flumotion
Industry / Sector: IT / Video and audio online streaming technology
Project in Spain & France, 2009-2011
Project explorer
Objectives
- To position Flumotion as a market leader within the online-video-market in Spain and France
- To establish partnerships with leading national and international companies
- To communicate results to current and potential investors & strategic partners
Services
- Communication strategy development
- New positioning & key messages for each target segment
- Bi-annual content plan & strategic news bank
- Selection and monitoring of 100 target media in both countries
- Strategic news positioning via online, traditional and social media PR
Results
- Constant coverage in premium media incl. 100 clippings in the first 3 months
- Conclusion of strategic partnerships with key market players like Disney, Harvard University and Google
- Achievement of speaker lots in special interest events & investment fairs
Client testimonial
Julia Atzesberger, Marketing Director of Flumotion:
“CM Creative has been a key element in order to explain to our target audience, how the Flumotion streaming technology affects the return on investment and profits. We have accomplished to be in the mainstream media sector, with a flexible service public relations and measurable results.”
“CM Creative has been a key element in order to explain to our target audience, how the Flumotion streaming technology affects the return on investment and profits. We have accomplished to be in the mainstream media sector, with a flexible service public relations and measurable results.”
