ELISA POLYSTAR @MWC 2024

City and Year: Barcelona, 2024

Size: 80 m2

Project Description: 2024 CM Creative further developed the brand language created for the new Elisa Polystar brand at MWC23. Initially a double deck booth was planned and designed that finally was cut down to a single floor booth. The main requirement was to create a further closed meeting area which was a major challenge due to the irregular stand space shape and the multiple building restrictions at this specific location. A special permit of GMSA was necessary and thankfully achieved to realize the complex stand concept.  The minimalistic and fluid look with smooth curves and organic shapes of the Elisa Polystar MWC23 booth was retained for MWC24. The shape of the signature suspended element was improved to maximize brand visibility together with CNC cut LED lines for a futuristic and well-built look. New big sized and well positioned LED walls and video screens helped to boost visitor traffic. The new meeting & presentation area was always filled with visitors, also the additional meeting room helped to maximize the number of meetings held at MWC24.