Cross Marketing Cooperation for Region of Tyrol
Visitor increase for Tirol through a cross marketing campaign in Holland
Client: Tyrol Tourism. Cooperation Partner: Duijvestein Winterstport (Holland)
Industry / Sector: Tourism & Culture / Destination marketing
Project in Holland, 2011-2013
Project explorer
Objectives
- Maximize the client's visibility in the destination markets by establishing a marketing cooperation with a local partner who has a similar target audience
- Develop a creative campaign with a maximum reach and minimum costs, establishing a win-to-win situation for both partners
- Benefit from the trusted marcom channels of the cooperation partner
Services
- Propose a list of prospective partners in the destination countries and negotiate a win-to-win agreement between partners
- Supervise the compliance of all actions and timeline of the agreement
- Support the logistical & production process by designing of communication material, positioning advertising material in partner's shops, setting up an online or offline raffle, creating a social media campaign etc.
Results
- The selected partner, a popular chain of winter-sport-stores in Holland, Duijvestein, has been collaborating for the third ongoing year with the campaign
- A large amount of customers participated in the raffle, with a high rate of people accepting to receive the newsletter
- Driving traffic to the client's and partner's website coming from the online raffle landing page and increase of unique visitors during the campaign
- Increase of fans and likes in the social media channels from both partners
