"Ven a cocinARTE" - Etenedor.es
Eltenedor.es features an explosive fusion of cuisine & art during several online and live events
Client: Eltenedor.es
Industry / Sector: Internet Business & E-Commerce / Online platform for restaurant reservations
Project in Spain, 2011-2012
Project explorer
Objectives
- Increase the brand awareness
- Increase the website traffic
- Reactive registered customers with low activity
Services
- Creation and implementation of the campaign: “Ven a cocinARTE”.
- Creation & production of promotional material (micro site, Facebook page, online and print flyers, displays, giant forks, and 3D design
- paint).
- HTML website development of the campaign micro site (concept, programming, design, copy)
- Management of public permits and road show production (3D street art and gastronomical road).
- 360º PR: Strategic partner search, creation of news bank, press releases drafting & distribution, positioning of key messages in target
- media. Brief media, press kits, as well as onsite PR and media coordination, social media PR office
- Consultancy and agreements with strategic partners such as the Michelin chefs Torres and The Sagardi Group.
Results
- PR impact in more than 40 specialized and generalists media.
- High brand empowerment through creative message, high level strategic partners and media coverage
- High rate of inactive users that turned active
- Achievement of desired number of new customers & registrations that got an immediate user and brand experience.
Client testimonial
Marcos Alves, Eltenedor.es founder:
“They took care of the creativity, the event creation, the whole press part, the communication, they carried out the whole concept and the truth is, in this respect, it was fantastic and to be honest, the idea very original!”
“They took care of the creativity, the event creation, the whole press part, the communication, they carried out the whole concept and the truth is, in this respect, it was fantastic and to be honest, the idea very original!”
