ESET @ MWC 2017
Client: ESET
Industry / Sector: Internet Business & E-Commerce / Internet Business & E-Commerce
Project in Spain, Barcelona, MWC 2017
Project explorer
Objectives
- Create an engagement activity to attract the visitors to ESET booth.
- Add a gaming ingredient to the booth.
- Generate icebreaking content for different types of leads.
Services
- Create a customized claw machine where the visitors can play a win special ESET Gifts hidden in the balls. Visitors can only play with ESET branded token.
- Production of special branded giveaways in the balls such as branded candies and headphones.
- Hostess team attending and inviting the visitors to play and engage with the brand.
Results
- Increase the visiting time of the attendees.
- High conversion rate from unknown contacts to cold leads.
- There was a line to play to the machine. More than 1500 visitors played with the machine.
