ELISA POLYSTAR @MWC 2023
Client: ELISA POLYSTAR
Industry / Sector: Industry / Cloud-native automation and analytics solutions
Project in Spain, 2023
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Objectives
- Relaunch of the Elisa Polystar brand
- Stand out from competitors at the Mobile World Congress
- Create brand value and maximize brand recognition
Services
- Create a visual language for the new Elisa Polystar brand
- Development and production of architectural and artistic booth design
- Onsite assistance and technical support throughout the event
- Integrated project management from planning, to fair approval, engineering calculations, management of infrastructural services at FIRA Barcelona, event support, dismantling & waste management
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City and Year: Barcelona, 2023
Size: 80 m2
Project Description: The stand is designed to be minimalistic, with a fluid form and smooth curves. An impressive hanging signage sculpture with an infinity glowing wave design is an eye-catcher throughout the hall, ensuring maximum visibility of the Elisa Polystar brand and booth. The custom printed vinyl floor creates a perfect branded environment, creating a visual connection with the fluidity of the wall shapes and the suspended element with organic shapes. .
The stand layout aims to perfectly fit all space and service requirements within a space that had several restrictions such as a column with fire extinguishing equipment and construction limitations being able to fully cover only 50% of all open sides.
Two meeting rooms, one lounge, one storage, reception and three demo station with integrated cupboards are designed for the stand.
Main Features & Services:
- Infinite wave design
- Fluid layered shapes
- 80m2 signature suspended wooden sculpture
- Layered wall structures
- Infinite light stripes
- Customized floor with brand visual identity
- Furniture with organic shapes
- Maximum use of given space with 3 demo stations, 2 meeting enclosed executive rooms, 1 demo lounge, 1 reception counter and 1 storage room
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