APPVESTOR @MWC24
Client: APPVESTOR @MWC24
Industry / Sector: IT / APP Marketing & Investment
Project in Spain, 2024
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Objectives
- Reproduce and improve the MWC23 stand design
- Boost brand visibility through well brand panels
- Stand out from competitors at the Mobile World Congress
- Maximize visitor traffic and lead generation
Services
- Design and build of an architectural booth
- Design and fabrication of customized furniture
- Barista service
- Merchandise design & production
- Onsite assistance and technical support throughout the event
- Integrated project management from planning, to fair approval, engineering calculations, management of infrastructural services at FIRA Barcelona, event support, dismantling & waste management
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City and Year: Spain, 2024
Size: 60 m2
Project Description: CM Creative further developed the stand design created for Appvestor in 2023 for the MWC24 edition. The main requirement was that the cosiness and trendy design language of the Scandinavian design is being retained.
All zones such as the coffee bar, meeting lounge, closed meeting room and demo panels are being kept. Some of them were mirrored to improve the visibility of the Appvestor brand.
New elements include a perfectly positioned brand panel, which is clearly visible from all sides from the main corridor, as well as backlit logos on the presentation areas around the column as further brand accents.The meeting room was also fitted with insulating wool to reduce background noise during meetings.
Playful details such as illuminated cubes with brand messages, some of them also act as space dividers, were further developed.
The stand is open on three sides, giving it a prominent position amidst the stream of visitors.
Main Features & Services:
- High visibility branded front panel
- Layered façade structure
- Signature cube wall
- Big size video screens
- 1 Meeting Rooms for 6 people
- 1 Open meeting lounge with signature lamps
- 1 Coffee Bar meeting Space
- 3 Presentation areas
- 1 back office & multiple storage spaces
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