APPNEXT @MWC 2023
Client: APPNEXT
Industry / Sector: IT / Mobile Advertising
Project in Spain, 2023
Project explorer
Objectives
- Stand out from competitors at the Mobile World Congress
- Increase brand visibility
Services
- 40m2 booth
- Interactive reception area
- Meeting lounge with self-service coffee bar
- 3 demo pods
- Storage room
- Branded bags, water, pamphlets, coffee cups, antibacterial gel and chocolates
Project explorer
City and Year: Barcelona, 2023
Size: 170 m2
Project Description: APPNEXT's 40m2 stand is designed to show a modern and dynamic feel of the space. It includes irregular wall shapes and light stripe triangles which supplements the energetic brand color. A supersize back lighted visual box which passes over two main walls brings visibility to the stand and communicate its content with the audience. A customized reception counter offers an interactive area and offers a bag station and options to customize them. There is a designed mobile demo pods, and a big mobile phone screen on the façade. Additionally, the booth has a meeting lounge with a self-service coffee bar, and a storage room.
Main Features & Services:
- Glowing booth design
- Supersize retro-illuminated visual wall
- Irregular wall shapes
- Light stripe triangles
- Customized reception counter & bag station
- Designed demo pods
- Mobile phone screen
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