AB INITIO @DTW 2023
Client: AB INITIO
Industry / Sector: IT / IT & Technology
Project in Denmark, 2023
Project explorer
Objectives
- Promote AB INITIO among the telco-specific audience
- Stand out from competitors at the DTW Ignite 2023
- Generate new leads
- Maximize the brand visibility of AB INITIO
- Optimize the given stand space to integrate the required demo and meeting facilities
Services
- Functional space layout
- Exhibition stand design with detailed visualisations
- Exhibition stand construction incl. assembly and dismantling
- Project management from A-Z incl. technical implementation planning, pre-production, building permission approval with fair organization, trade fair logistics through to on-site support.
- Storage of the exhibition stand for future trade fairs.
Project explorer
City and Year: Copenhagen, 2023
Size: 36 m2
Project Description: CM Creative won the client AB INITIO in a tender for their participation at DTW23. Initially, an in-house stand design was to be realised. However, CM Creative came up with a completely new architectural and graphic stand design that skilfully implemented AB INITIO's brand identity. Thanks to the fascinating interplay of colours, the stand appears to be an ingenious construction of its own, even though it was built in a modular, sustainable way. The geometric headpiece of the stand, placed on top of the main walls, is perfectly visible from all sides of the hall, making AB INITIO one of the stands with maximum height and attention.
A compact offer was well realised in just a 36m2 stand space. The colourful coffee bar is an inviting meeting point, offering visitors delicious coffee variations and macarons in brand colours. From there, many guests wander into the central meeting room for up to 6 people with a partially frosted glass front, which offers a light-flooded yet shielded space for confidential discussions. There are live demo stations on both main sides of the exhibition stand to get into conversation with interested parties quickly.
Main Features & Services:
- Exhibition stand with a great long-distance effect
- Focus on the company's colour concept creates a unique, walk-in design object
- Macarons in the company colours link the stand concept with the event
- Spacious, lockable storage room with shelving system, fridge and water dispenser
- Modular design of the trade fair stand with environmentally friendly printed wall covering emphasises ecological planning approaches
- Modular design of the exhibition stand with environmentally friendly printed wall covering emphasises ecological planning approaches
Client testimonial
