Grup21 - Contemporary music without boundaries
Grup 21 gains new audiences & partners through innovative concert series and PR
Client: Grup21 - Contemporary classical music without boundaries
Industry / Sector: Tourism & Culture / Contemporary Music Concerts
Project in Spain, 2009-2010
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Objectives
- Facilitate communication with a worldwide audience (composers, performers and the general public) through live-online-streaming and live-chats before and during live-concerts
- Positioning of Grup 21 "Contemporary Classical Music without boundaries" as a reference within the contemporary music sector
Services
- Strategic consultancy to gain new target audiences, especially among the young generation
- Creation of the concept "Contemporary music without barriers" and posterior fusion with other cultural disciplines. Creation of three different concert types: music & film, music & poetry and music & live visuals.
- Implementation of a cross-media 360º PR campaign including traditional communication, online campaigns, interactive online contests, video productions and affiliate marketing activities
Results
- The audiences of live-concerts was doubled and the amount of media-clippings were tripled in a very short period of time
- Public funds were doubled
- Closing of new strategic partnerships
- Business development: inquiries for additional concerts
Client testimonial
Peter John Bacchus, composer und Grup21-musical conductor:
"Thanks to CM Creative we could increase the value of contemporary music through fusion with other disciplines."
"Thanks to CM Creative we could increase the value of contemporary music through fusion with other disciplines."
