"Freedom of Communication" - Más Móvil
Másmovil´s body painting parade goes viral and sky rocks number of media clippings
Client: Más Móvil
Industry / Sector: Telecom & Media / Telecommunications operator
Project in Spain, 2009
Project explorer
Objectives
- Entrance in the Catalonian market
- Creation of emotional contents that guarantee viral impact and media response
- Increasing of web-traffic through online-registrations and online-votes all over Spain
- Stimulation of media coverage in the local, regional and national media
Services
- Concept – "The Freedom of Communication" – Másmovil Body painting parade
- Public, online and social media campaigns
- Strategic partners and sponsors for the event
- PR-Office, press conference
Results
- 402 followers on Facebook (in 2 weeks)
- 1000 online votes (in 3 days)
- 50 new strategic partners (in 2 weeks)
- Important increase of clients in Catalonia
- A total of 100 clippings in the most important medias such as TV, radio, press, online blogs and webs of special interest
Client testimonial
Alberto Lorente, Direct Marketing @ Más Móvil
"Karina helped us to implement a very complex event in Barcelona. The results were excellent, especially the media repercussions. The team did an excellent work in increasing the media's attention. Without a doubt, I would contract her services again."
