Ericsson Global Customer Convention
Ericsson consolidates its expert position through multi-mediation user forum in Madrid
Client: Ericsson
Industry / Sector: IT / Operations & Business Support Systems
Project in Spain/Global, 2011-2012
Project explorer
Objectives
- Consolidation of Ericsson's expert-position through the organization of a best-practice – forum for a specific product segment
- Creation of a platform to foster the exchange of knowledge and experience and create cross-selling opportunities between key accounts of several Ericsson offices
- Increase customer loyalty through an emotional premium class evening event
- Experience common connecting values
Services
- Event-concept, location-scouting, selection and management of service providers, integrated project management
- 2-day conference: lighting / audio / video, speakers management, logistic, F & B
- Artistic concept creation for the gala dinner: script, artistic management of the Flying Circus performance, Ericsson visuals, modern flamenco Show and models performance
- Event-communication, production of promotional material, onsite-photo-service
- Business-development and application of multiplier effects through additional marketing activities
- High overall satisfaction rate of participants according to the outcome of the survey: 4,63/5
- Very positive evaluation of the content preparation of the forum
Results
- Best Rating - survey on satisfaction of all Forum participants: 4.63 / 5
- Very positive evaluation of the substantive preparation of the Forum
